admin | March 24, 2009
Not long ago I was speaking with a very smart, successful client and I mentioned that an action she was contemplating didn’t seem to fit within her USP. She gave me a strange look and I quickly determined that she had no idea of what I was talking about.
How about you? If I mentioned your USP would [...]
admin | March 16, 2009
Let’s call him “Tom.”
Tom is that customer that you want to work with, but whose ego is so large that even carrying on a simple conversation with him is difficult. You can hardly get a word in.
Most psychologists would suggest that behind every big head is a small frightened man or woman struggling to be recognized. Could be, but [...]
admin | March 10, 2009
I was recently asked the difference between marketing and public relations and thought I would address it here.
According to the American Marketing Association, marketing is “the set of institutions and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” It is suggested that the term derived [...]
admin | March 2, 2009
For over 20 years I’ve been writing professional sales, editorial, and promotional copy and I’m good!
But when I started writing for the Web, I quickly learned that this medium involved a whole new way of working with words and that some of my good English writing skills had to be thrown out of the window. [...]
