admin | April 20, 2009
I am loving this woman and her newly-found fame!
I’m sure you recognize her, who doesn’t know her these days? This is a picture of Susan Boyle, the woman who wowed the world on Britain’s version of “America’s Got Talent” just a few days ago. In a matter of hours, this humble woman went from being an unemployed [...]
admin | April 14, 2009
Copywriters are often asked how long promotional copy should be and the quick and easy answer is “as long as necessary.” But for a more thoughtful examination, I invite you to consider the following 3 rules of thumb:
1. The more expensive your product or service, the longer your copy should be.
2. If your product or [...]
admin | April 3, 2009
If you’re telling stories, I’m thrilled for you!
Now before you call your mother and tell her that I’m encouraging you to lie, let me explain.
Stories get attention and telling an interesting story is one of the best ways of getting your sales message across. Just consider this scenario…
You’re at a networking event and you meet a man who mentions that [...]
