admin | May 17, 2009
Raise your hand if you’re on Twitter.
My hand is raised.
I must admit that when I first heard about Twitter I thought it was the silliest thing ever. “Who in the world has time to deal with such a thing?” I thought. “And why do I care what others are doing at any given moment?”
Now I’m [...]
admin | April 20, 2009
I am loving this woman and her newly-found fame!
I’m sure you recognize her, who doesn’t know her these days? This is a picture of Susan Boyle, the woman who wowed the world on Britain’s version of “America’s Got Talent” just a few days ago. In a matter of hours, this humble woman went from being an unemployed [...]
admin | April 14, 2009
Copywriters are often asked how long promotional copy should be and the quick and easy answer is “as long as necessary.” But for a more thoughtful examination, I invite you to consider the following 3 rules of thumb:
1. The more expensive your product or service, the longer your copy should be.
2. If your product or [...]
admin | April 3, 2009
If you’re telling stories, I’m thrilled for you!
Now before you call your mother and tell her that I’m encouraging you to lie, let me explain.
Stories get attention and telling an interesting story is one of the best ways of getting your sales message across. Just consider this scenario…
You’re at a networking event and you meet a man who mentions that [...]
admin | March 24, 2009
Not long ago I was speaking with a very smart, successful client and I mentioned that an action she was contemplating didn’t seem to fit within her USP. She gave me a strange look and I quickly determined that she had no idea of what I was talking about.
How about you? If I mentioned your USP would [...]
admin | March 16, 2009
Let’s call him “Tom.”
Tom is that customer that you want to work with, but whose ego is so large that even carrying on a simple conversation with him is difficult. You can hardly get a word in.
Most psychologists would suggest that behind every big head is a small frightened man or woman struggling to be recognized. Could be, but [...]
admin | March 10, 2009
I was recently asked the difference between marketing and public relations and thought I would address it here.
According to the American Marketing Association, marketing is “the set of institutions and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” It is suggested that the term derived [...]
admin | March 2, 2009
For over 20 years I’ve been writing professional sales, editorial, and promotional copy and I’m good!
But when I started writing for the Web, I quickly learned that this medium involved a whole new way of working with words and that some of my good English writing skills had to be thrown out of the window. [...]
admin | February 26, 2009
Now that a bit of the dust has settled, this is a good time to go over exactly what’s in the stimulus package for small businesses.
But first, let’s take a look at the following statistics reported by the Small Business Administration. After just a glance, you’ll quickly see just how important the estimated 27.2 million small businesses are [...]
admin | February 20, 2009
Earlier this week I went to a new beautician. (Men, please don’t stop reading, you’ll get something out of this, too.)
I get my hair done on a pretty regular basis, usually by a woman in my neighborhood who is both convenient and reasonably priced. This woman has been doing hair for years, yet has a dwindling clientele [...]
