Hanging Out With My Market
Posted By admin on October 26, 2009
I spent most of last week at the annual conference of the American Association of Retired Persons (AARP).
While I’m not a member yet, I had a ball! And, more importantly, my attendance provided a remarkable opportunity to hang out with members of one of my major markets — seniors. As you may know, a lot of writing is geared toward men and women who are in their in their golden years.
I was able to attend sessions with these folks and could determine some of what worries them, what brings them joy, what interests them, and what makes them laugh.
I was also able to walk the exhibit floor and got a really clear idea of what companies captured their attention and which didn’t. For example, I learned that regardless of age, women love jewelry! And, more seriously, I learned that health care is on our seniors’ minds now more than ever.
I encourage you to do what you can to get up close and personal with your customers and the people you are trying to reach. Nothing beats spending a few days with them to figure out how to position your products and services in a manner that will make them take notice.



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