Posted By admin on February 20, 2009

Earlier this week I went to a new beautician.  (Men, please don’t stop reading, you’ll get something out of this, too.)

I get my hair done on a pretty regular basis, usually by a woman in my neighborhood who is both convenient and reasonably priced.  This woman has been doing hair for years, yet has a dwindling clientele as women opt for the bigger, fancier salons.  I purposely avoided such places for years because I was turned off by the pretenses when all I wanted was a good hair wash and style.  After all, who wants to dress up to get their hair done?

Anyway, due to circumstances too complicated to share here, I went to such a shop earlier this week and I quickly learned that while the neighborhood woman I’d been going to could do hair well, the woman whose chair I was now sitting in, was a pro.  What a difference!

This pro told me things about hair I’d never before known.  And the enthusiasm in her voice let me know, beyond a shadow of a doubt, that she loved her work.

“When people come to me for writing or marketing assistance, that’s the impression I hope they have,” I thought to myself.  “I want them to recognize that I’m a pro at what I do.  And I want them to believe that at that particular moment in time, my sole reason for living is to give them the assistance they need.”

Any writing and marketing expert worth their weight can provide good copy and helpful advice, but it takes a pro to make that copy sing, make the advice actionable, and make you smile about it all. 

Along these lines…  I recently got wind of a free conference call being held next week featuring a national public relations expert.  She’s going to be telling listeners how to become an industry expert aka “recognized pro” at what they  do.  Send me an email at gail@gcdwritingandmarketing.com if you want to know how to join this call.

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