Comments on: When “Bad Writing” is Good http://www.gcdwritingandmarketing.com/when-bad-writing-is-good/ Just another WordPress weblog Mon, 28 Jun 2010 20:12:26 -0700 http://wordpress.org/?v=2.9.2 hourly 1 By: Callum Saunders http://www.gcdwritingandmarketing.com/when-bad-writing-is-good/comment-page-1/#comment-6 Callum Saunders Wed, 01 Apr 2009 18:36:30 +0000 http://www.gcdwritingandmarketing.com/?p=373#comment-6 I'm a copywriter who writes predominantly for the Internet and digital channels, so SEO is a daily part of my work. Many people argue that SEO is formulaic and uninspiring, but I strongly argue that this is the case when reading BAD SEO copy - it's the same as any other style - uninspiring copywriting is uninspiring copywriting, SEO or print! It's a challenge to get keywords into good copy and the rewards when seeing your work hit the top spot on Google is well worth it. Great article too, valid points and extremely useful - thanks! I’m a copywriter who writes predominantly for the Internet and digital channels, so SEO is a daily part of my work. Many people argue that SEO is formulaic and uninspiring, but I strongly argue that this is the case when reading BAD SEO copy – it’s the same as any other style – uninspiring copywriting is uninspiring copywriting, SEO or print! It’s a challenge to get keywords into good copy and the rewards when seeing your work hit the top spot on Google is well worth it.

Great article too, valid points and extremely useful – thanks!

]]> By: Alice Wilson http://www.gcdwritingandmarketing.com/when-bad-writing-is-good/comment-page-1/#comment-5 Alice Wilson Wed, 01 Apr 2009 15:26:55 +0000 http://www.gcdwritingandmarketing.com/?p=373#comment-5 I see merit to both points being made. There is no substitute for good, strong copy. But good copy that no one reads because they don't find it, that's "bad." I see merit to both points being made. There is no substitute for good, strong copy. But good copy that no one reads because they don’t find it, that’s “bad.”

]]> By: jim punkre http://www.gcdwritingandmarketing.com/when-bad-writing-is-good/comment-page-1/#comment-4 jim punkre Tue, 31 Mar 2009 17:13:51 +0000 http://www.gcdwritingandmarketing.com/?p=373#comment-4 I approach web copy differently. I avoid salting in keywords (though I am aware of what they are as I write). Instead, I write the best benefit-oriented sales copy I can. Search engines are amazing creatures. They are constantly refining themselves to recognize "good" copy" because they are always in update mode to serve the reader. SEO-oriented copy has two flaws: It is boring to the reader; and it underestimates the intelligence of the engines. Its good to know keywords, but this type of "bad copy" (your words) doesn't hold a candle to the good stuff. At least in my experience. I approach web copy differently. I avoid salting in keywords (though I am aware of what they are as I write). Instead, I write the best benefit-oriented sales copy I can. Search engines are amazing creatures. They are constantly refining themselves to recognize “good” copy” because they are always in update mode to serve the reader. SEO-oriented copy has two flaws: It is boring to the reader; and it underestimates the intelligence of the engines. Its good to know keywords, but this type of “bad copy” (your words) doesn’t hold a candle to the good stuff. At least in my experience.

]]>